NERO — Men's Smartcare

Client

NERO

Services

ecommerce, branding

Year

2026

Role

Brand positioning and front-end

Stack

Next.js · React · GSAP · Three.js · Shopify Storefront API · Appmax · Vercel

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Define what NERO stands for, with purpose, values, personality and category, and build a store where the product story leads all the way to the purchase.

What we did

For the positioning, we ran the ideation phase of the branding: essence, purpose, vision, mission, promise, five values, six personality traits, the tagline “Nero, o essencial do cuidado masculino” (the essential in men's care) and the category shift from skincare to smartcare. For the store, we built a Next.js storefront on the Shopify Storefront API, with a preloader, product, science and brand pages, a side cart and its own checkout with card and Pix through Appmax, served by Vercel.

We split story from commerce: a Next.js front over headless commerce, with Brazilian checkout and Pix.

The chaptersWe structured the phase in chapters: essence, promise, values, personality, tagline.

Strategy

We defined what Nero stands for before what it sells: clarity without excess, and a move from skincare to smartcare.

Five values

Five values, starting with clarity without excess: Nero cuts the noise, simplifies the routine and takes self-care out of the realm of complication.

Promise
PromiseMake men's care simpler, smarter and more in tune with today's man.
Personality
PersonalitySix traits: intellectual, trustworthy, sophisticated, disciplined, contemporary, refined.
The tagline“Nero, o essencial do cuidado masculino” (the essential in men's care), and the three pillars behind it.
From skincare to smartcare
From skincare to smartcareWe moved Nero out of skincare and repositioned it as men's smartcare.

Product

Six of the eight home buttons lead to the product; there, the kit selector updates price, savings and shipping in place.

The whole home pageThe home page from hero to footer: results, reviews, manifesto, common questions and newsletter.
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Results

  • Brand positioning: purpose, vision, mission, values, personality and tagline

  • Category repositioned, from skincare to smartcare

  • Next.js store on the Shopify Storefront API, with its own card and Pix checkout

Credits

Brand positioning
Ressolv
Front-end
Ressolv
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